Technology vs. loneliness
During COVID-19 and quarantine times, confinement showed us how essential it is to satisfy the need to get closer to each other. This, without a doubt, made the use of online dating and relationship apps like Tinder, Badoo or Grindr, among others, rise like a bubble.
Smartme Analytics, a consultancy in Spain, studied more than 8000 people during the state of alarm and published a study where it indicated that the use of Tinder increased by 94.4%, then Badoo with 52% and Grindr with 25% more of connected users looking for encounters.
In these cases, the use of technology is perfectly valid to mitigate the very human desire for contact and company. From our research on the subject, these are some of the reasons why people still don’t get the best out of these dating apps and networks:
- A limited perception about the virtuality, their importance, or the usefulness of these services, affecting motivation towards their use.
- Adherence to tradition, by holding a very rigid view of the mechanics of off-screen relationships, and contrast with a virtual relationship.
- After expressing a lack of ability, in terms of better forms of communication and relationship, when using these technologies, apps and networks.
- After having suffered some act of online violence, disagreement or disappointment, users stop using them, and some become detractors of their use.
- For myths, taboos, or unfortunate opinions about it, in the best style: “people only search for sex through those apps”, or “you only have casual encounters without much relevance”.
Technology brings us closer, knowing how to use it connects us
The good news is that at Mindful-linking we are specialists in showing you that it is possible to create more successful online connections and relationships by making more assertive and intuitive use of these tools.
Write us at [email protected] to design a personalized learning route that helps you project the best of yourself and contact the best of others, to celebrate the magic of the encounter.
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